Araha London × Sam Bailey
Fleur de Parfum — A Limited Edition
Araha London
× Sam Bailey
Fleur de Parfum
Araha London is proud to present its inaugural Artist Collection, a limited-edition collaboration with award-winning British artist Sam Bailey. Printed on the finest silk and wool, this collection carries Sam's distinctive work into the world in a form designed to be worn and treasured.
Colourways
Royal Blue · Cobalt Rose
Materials
Silk & Wool
About Araha London
Where art finds
its finest form.
Founded in London in 2025, Araha London is a British accessories house created to offer beautifully crafted scarves with a modern, refined sensibility. We partner with artists, illustrators, and makers whose work reflects our values of craft, individuality, and cultural storytelling.
Each collaboration results in a limited-edition collection printed on the finest silk and wool, carrying the artist's work into the world in a form designed to be worn and treasured. Our print studio's ability to translate intricate artwork with exceptional colour depth and clarity makes it an ideal medium for artists working across painting, illustration, botanical art, and beyond.
"We are delighted to announce our inaugural Artist Collection, partnering with renowned British artist Sam Bailey."
Sam Bailey
British Artist
Sam Bailey is an award-winning British artist best known for her interactive, layered 3D artworks. Described by Sam as “interactive visual puzzles”. Playful and visually striking, her work is designed not only to be viewed, but to spark curiosity and conversation. After graduating from Central Saint Martins, London, with a degree in Graphic Design, Sam won a D&AD Award for a brand identity she created for Marks & Spencer, a career highlight. Her practice sits at the intersection of illustration, colour and craft, combining intricate detail with a sense of playfulness and wit.
Fleur de Parfum —
Outside The (Perfume) Bottle
Inspired by Sam's original artwork Outside The (Perfume) Bottle, this debut collaboration is a meticulous new design created exclusively for Araha London, capturing the fun and joy that defines Sam's artistic practice.
- Exclusively designed by Sam Bailey for Araha London
- Available in Royal Blue and Cobalt Blue colourways
- Printed on luxury silk and fine wool
- Each piece hand-rolled and hand-stitched to finish
- Further collaborations with Sam Bailey planned
Stage I
The Artwork
Sam's original composition, born from her studio in Brighton.
Stage II
The Translation
Reworked with our atelier for the drape and behaviour of silk twill and wool.
Stage III
The Making
Printed and finished by hand in small runs; hems rolled by hand.
Fleur de Parfum —
Outside The (Perfume) Bottle
Royal Blue — Silk Twill
100% silk twill · Hand-rolled hem · Limited
Royal Blue — Wool
Fine wool · Hand-stitched hem · Limited
Cobalt Rose— Silk Twill
100% silk · Hand-rolled hem · Limited
Cobalt Rose — Wool
Fine wool · Hand-stitched hem · Limited
Private & Distinguished Enquiries
A gift worthy of the most distinguished occasions.
For bespoke gifting, corporate orders, or exhibition enquiries, please contact our private client team.
Private EnquiryComing Soon
Further collaborations
with Sam Bailey
Further collaborations with Sam Bailey are planned. Each new design will be announced exclusively to our community first. Register your interest to be among the first to know.