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Julie and Hetal met in 2004 when we were both working in the video games industry. What started as an Agent/Client business relationship developed into a deep friendship due to our shared interests. We both enjoy cooking, India, travelling and the finer things in life. Our lives mirrored each other, eg. Both exited the games industry at the same time, got married at a similar time and started a family at a similar time. What makes our partnership strong is that we naturally align in how we think, work, and create. We both care about quality, detail, and doing things properly. Somehow, the things we like — whether it’s design, materials, or ideas — are always the same. Araha London grew from this long-standing friendship. It’s rare to find someone you can work with so seamlessly while also sharing the same values. That’s what we feel fortunate about every day. We believe in the empowerment of women. |
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Founders
Julie Lynn-EvansMy career started in 1983 as an Executive Assistant (EA) in music publishing (Chappell Music and Bright Music) and transitioned to TV production (ITV London Studios) where I sold and promoted their studio facilities to independent production companies before settling into video games in 1995. Over ten years, through a succession of major publishers, I progressed from EA to Manager of Studio Operations. After an invitation from the Founder of Marjacq Micro Ltd, I joined the agency representing both young and proven video game development studios. The Founder retired in 2009 and I took over the reins and ran the business while bringing up our young son. In 2015, I won the Women of the Year award for Creative Impact. Everything I have done has involved interfacing with talent, taking pride in what I did, being an energetic member of a team and working closely with senior execs. I have organised trade shows and off-sites in Europe and the USA. Hospitality is in my blood – my father established a chain of restaurants, and I spent hours in them as a child - I adore cooking, hosting meals and have catered for large family gatherings. I love travel and have been fortunate to see much of Europe, Asia and the States. Five years ago I stepped away from video games industry to create a portfolio of activities which includes event catering and film extra work. I live in Brighton with my husband and 17-year-old son. |
Hetal DudheHetal is a thoughtful and experienced entrepreneur with a strong track record of building and successfully exiting two start-ups. With a deep understanding of how businesses grow and evolve, she brings a balanced blend of creativity, strategic insight, and hands-on experience to every venture she takes on. Specializing in digital media and brand strategy, Hetal has helped companies transform their online presence and connect meaningfully with audiences through social media, paid advertising, and influencer collaborations. She’s passionate about helping brands tell their stories effectively, and building strong partnerships that drive lasting impact. With a background in technology and product development, Hetal also supports businesses in creating interactive digital experiences — from mobile apps and games to innovative online features — ensuring they stay ahead in a rapidly changing digital landscape. Originally from India and now based in the UK for over 20 years, Hetal lives in Hampton with her husband and 12-year-old son. She brings heart, heritage, and a global perspective to everything she does — combining business acumen with a warm, collaborative approach. |